Bob Burdenski is an internationally-recognized annual and regular giving programs consultant for schools, colleges, and universities. He is a prolific writer and published author, often appearing in CURRENTS Magazine, the member magazine of the Council for the Advancement and the Support of Education (CASE). Bob is the author of three CASE books: Innovations in Annual Giving: Ten Departures That Worked, which presents ten U.S. case histories of advanced annual giving strategies; More Innovations in Annual Giving, Ten Global Departures That Worked, which features case histories from institutions around the world; and a new CASE book, Online Innovations in Annual and Regular Giving, Ten Dozen Departures That Worked. In 2013, Innovations in Annual Giving was published by Fudan University in Shanghai, becoming the first CASE book translated into Chinese.
Bob is a recipient of the CASE Crystal Apple Award for Lifetime Teaching Excellence as ranked by his audiences. He has educated (and entertained) at presentations throughout North America, Europe, Asia, and Australia, including numerous CASE Europe Annual and Regular Giving Conferences and Masterclasses. He presented CASE’s first-ever annual giving training programs in India, Japan, Ireland, Singapore, Hong Kong, New Zealand, and Australia, and he is also a frequent contributor to CASE’s Online Speaker Series on the subject of annual and regular giving. In 2019, Bob was named a CASE Laureate for his volunteer service to the profession.
Since 2002, Bob has served as the moderator of FundList, the largest fundraising e-mail discussion listserv in the world, with nearly 4,000 development professional subscribers.
Jenny Gilson Alstad
Jenny Gilson Alstad is Director, Annual Giving Programs at College of Charleston. In her role, she assists with setting the strategic vision of Annual Giving Programs, carries a portfolio of leadership level prospects and oversees a team of three leadership annual gift officers. Before joining the College of Charleston in 2014, Jenny served in fundraising roles as the Director of Special Events at the Medical University of South Carolina and Director of Development at the American Heart Association. She is a graduate of the College of Charleston with a B.S. in Business Administration and a B.S. in Hospitality and Tourism Management.
Erica Arroyo is Associate Vice President, Engagement, University of Miami. She has been with the University for 15 years and is responsible for the following areas: lifelong engagement of alumni, parents, faculty/staff, and friends of the University through a variety of programming; family relations, which includes the Parents Program, legacy admission, and student engagement; volunteer leadership development including the management of five leadership boards, campaign volunteer leader development, and overall University best-practices for advisory groups; and management of an annual giving and digital engagement team responsible for solicitations under $50,000. During her time at the University of Miami Erica has launched several new programs including Meet the CEO, ’Canes Day of Service, ’Canes Community Scholarship Challenge, massive open online courses for alumni, and the University’s first ever Giving Day which raised $1.5 million in 2019. She was also integral in leading the Alumni Association’s third strategic planning process that lasts until the year 2025. Erica has received 10 CASE awards during her career, including the 2015-2016 Grand Award for the CASE International Platinum category of Best Practices in Alumni Relations for District III, for the University’s comprehensive legacy engagement program. Erica served on the CASE III planning committee from 2015-2017 as co-chair for the alumni track, served as director of volunteer engagement for the CASE III Board of Directors from 2017-2019, and secretary from 2019-2021. She is currently serving as chair-elect of the CASE III Board of Directors. She is a member of the ACC Alumni Directors group and has served as a guest speaker at various conferences, including the 2019 CASE International Conference on Alumni Engagement and the 2020 CASE Introduction to Advancement Leadership. She was also recognized with Evertrue’s 40 Under 40 Award in 2019. Erica earned a Bachelor of Science degree in Communication, with concentrations in Broadcast Journalism and Theatre, and a Master of Liberal Studies degree from the University of Miami. Prior to her role at the University, she managed the Board of Trustees at Florida International University.
Christina Brandel, CFRE and bCRE-Pro, has a passion for making the world a better place for all and loves a good “why.” After nearly two decades in non-profit and higher education fundraising, she has joined the team at Marketing Communication Resource, Inc. (MCR) to leverage her skills and experience on behalf of MCR clients. She was a first-generation college student who is fiercely committed to providing post-secondary education to those who choose it. She firmly believes that showcasing causes that are meaningful and connect with donors is important to work.
Jamie Davis Brandon, DNP, RN, CNE
Dr. Jamie Brandon is a Clinical Assistant Professor in the School of Nursing at UNC Charlotte. She is the lead faculty member in the Population Health Nursing program within the UNC Charlotte School of Nursing. Jamie’s research focuses on self-care, and she presents on topics related to physical and mental health – particularly during times of crisis.
Rachel Cleary is Interim Head of Sales at GetThru, where one of her favorite parts of her job is providing strategic support to GetThru’s education and nonprofit fundraising clients. Having led annual giving programs at The New School and the Cal Alumni Association at UC Berkeley, Rachel has a passion for helping fundraisers leverage P2P texting technology to reach their revenue goals and build lasting relationships with alumni, donors, and supporters.
Tracy Coleman is the Associate Director of Strategic Annual Campaigns at the University of South Alabama. Tracy has worked at the University of South Alabama for 19 years in the Development and Alumni Relations office. She has served in several development positions. In her initial role she was Development Specialist with USA Health Children’s & Women’s Hospital Development where she focused on Children’s Miracle Network sponsors and donors. After two years she was promoted to Associate Director of Medical Affairs concentrating on annual giving for the medical units, including initiating a grateful patient program. In her current position, Tracy manages the University’s efforts with the Employee Annual Giving Campaign, with a cumulative fundraising impact of more than $13 million. In addition, Tracy plans and organizes the University’s Employee Annual United Way Campaign. She also assists with alumni annual giving, including the USA Giving Day. A 1997 graduate of the University of South Alabama with a bachelor’s degree in Marketing Management. She is a life-time member of the USA National Alumni Association and a member of the 1974 Society, which is one of the major sources of funding for the USA MacQueen Alumni Center.
Susan Cowart is the Director of Parent and Annual Giving at Auburn University and has had a lifetime of fundraising. Susan began with overseeing an 11,000,000-piece direct mail program for Citizens for a Sound Economy. She has worked for the Alabama Symphony, volunteered for the Junior League of Birmingham, and run a Congressional campaign office. While as Annual Fund Director at Birmingham Southern, she inaugurated multiple successful campaigns for BSC including the Battle of the Greeks, which rose the college’s giving percentage by 5 points in two months. Susan accepted the directorship of Auburn’s Annual Giving program in April 2015. The Annual Giving team since that time has doubled annual giving and increased donors by 40%. Susan recently earned the recognition as a Certified Fund Raising Executive. Susan is married to Phillip Cowart, Director of Development for the Auburn University College of Agriculture. They together have six children, two sons-in-law, one daughter-in-law, and three grandchildren. Susan enjoys attempting to grow an English garden in Auburn’s clay soil, trying new recipes and attempting to write down recipes that have been created by trial and error, and watching a sunset anytime she can.
Colin Cumming is a Senior Major Gift Officer at the American Institute of Chemical Engineers. Previously, Colin earned his Southeast credentials as the Director of Leadership Annual Giving at the Georgia Institute of Technology. A proud Michigander, he graduated with a bachelor’s degree in Social Policy from Michigan State University and a master’s degree in Nonprofit Management from Grand Valley State University. He has served on the boards of the Association of Fundraising Professionals West Michigan and the Young Nonprofit Professionals Network Grand Rapids. Colin currently lives in Midtown, Atlanta with his husband, Chris, and two cats, Cooper and Cosmo.
Shannon Dale is Director of Communications and External Relations at Grand Valley State University’s Kirkhof College of Nursing. Prior to GVSU, she earned her Southeast credentials as the Director of Annual Giving for the University of North Carolina Asheville. She holds a B.A. in English and French from Elmhurst College and earned her M.A. in English with a specialization in rhetoric and composition from Colorado State University. In her role at UNC Asheville, she provides strategic leadership and management of a comprehensive, integrated annual giving program for the University. Prior to joining UNC Asheville, she most recently served as the Assistant Director of Development for the College of Liberal Arts at Colorado State University, where she leveraged her communications and public relations experience to develop annual giving materials and programming for the College, crafted development communications, and wrote proposals. Her deep appreciation for the Liberal Arts was born out of a childhood spent writing stories for her grandfather, performing in musical groups and in local theatre productions, and from many hours spent in the library where she fell in love with reading.
Jaclyn Pingel Day
Jaclyn Day is the Annual Giving Manager at UNC School of the Arts and oversees all aspects of the annual giving program, including direct mail, UNCSA’s annual Day of Giving, the Giannini Society – UNCSA’s outstanding leadership gifts program – and more. As a professional fundraiser with ten years of fundraising experience, she found her love for annual giving as a student caller at Brigham Young University. Working for UNCSA has blended her love for the arts and passion for higher education. Jaclyn obtained her M.S. in Nonprofit Management and Philanthropy from Bay Path University and a B.S. in Psychology from Brigham Young University.
Devin Ferguson is Executive Director Of Development at Louisiana Tech University, primarily serving the College of Engineering and Science. In addition to his college-based advancement responsibilities, he serves in a strategic role for special advancement projects, including the successful recent implementation of the EverTrue Premier partnership with Louisiana Tech. Prior to joining LA Tech in 2018, he served for 10 years as Director of Alumni Relations at another institution. He earned a Master of Nonprofit Administration from North Park University in 2015. A proud girl dad, Devin and his wife live in Ruston, Louisiana.
James Forte is the Director Of Alumni Affairs and Annual Giving at Delta State University.
Gloria Goosby is the Director of Annual Giving at Furman University. She is a higher education fundraising professional with more than a decade of progressive experience in annual giving and constituent relations. Loves to track metrics, set and achieve big goals, “do new stuff,” and encourage colleagues to do the same!
Aarika Gunn serves as the Assistant Director of Programs and Appeals in WKU’s Division of Philanthropy and Alumni Engagement. In this role, she oversees the Student Donor Experience Officer (SDXO) program and manages donor giving programs that engage WKU faculty, staff, alumni, and friends to demonstrate how their financial support impacts the WKU community. Additionally, Aarika works on annual giving solicitations and donor communication. After gaining experience in marketing and nonprofit work, she returned to her alma mater in 2014 in a role with the University’s Admissions Office. In 2018, Aarika joined the Office of Philanthropy in a position focused on annual giving.
Cameron J. Hall
Cameron J. Hall serves as the Senior Director of Annual Giving at the Texas Tech University System. He is a holistic advancement strategist with nearly a decade of experience within the non-profit sector. At TTUS, he has increased revenue from annual gifts by more than $1 million (USD), developed a digital marketing program, and developed an email marketing strategy that surpassed direct mail marketing in revenue by more than $120 thousand. He also leads the implementation of artificial intelligence (AI) to improve annual giving, prospect research and planned giving. Before his role at TTUS, he served as the Director of Annual Giving at Augustana College, where he was instrumental in reversing a five-year trend of declining alumni donor participation; increasing first-time donor acquisition; implementing policies, collaborative practices, and reports to increase major giving, donor engagement, and alumni engagement; and developing and managing donor societies aimed at increasing multi-year donor retention. Outside of work, he enjoys cooking and baking delicious food and developing new recipes, and he is a proud plant dad.
Angela Harn is the Communications Officer for University Advancement, External Affairs and the President’s Office at Georgia Southern University. She handles all marketing and communications within these divisions and helps plan and execute campaign promotions. Angela has been with Georgia Southern University for 12 years and previously worked in the broadcasting industry for 20 years. She is a Broadcast Journalism/Public Relations/Advertising graduate of Troy University.
Kristy Henry is the Director of Advancement at Mitchell’s Place in Birmingham, Alabama. She previously served as the Director of The Annual Fund at Oglethorpe University, and Director of Annul Giving at Barry University.
Rebecca Hogge is the Alumni Engagement Coordinator at Randolph College. As an Alumni Engagement Coordinator, she has the opportunity to connect and build relationships with Randolph College’s incredible young alumni by engaging in individual meetings and events. She has a passion for working to keep alums connected with their alma mater through fundraising and volunteer opportunities. Overall, her heart lies in working in higher education with current students and alumni who share the same passion of seeing their institution flourish!
Sharon Horinka is the Assistant Director of Annual Giving and Student Philanthropy Initiatives at UNC Charlotte. In her role, she manages the UNC Charlotte Student Philanthropy Center, the Student Philanthropy portion of their day-of-giving, #NinerNationGives, and manages the University’s texting platform. UNC Charlotte has developed a robust texting program over the last several years. Their texting program includes event invites/reminders/informational texts, telefundraising pledge reminders, FYE and CYE asks/reminders, stewardship, notifications for scholarship donors when their funds have been awarded to a student(s), engagement polls, renewal/anniversary asks, parent solicitations, Giving Tuesday and Day of Giving asks, senior class gift pushes, crowdfunding asks, and more! Before serving as the AD of Annual Giving, Sharon was also a Student Supervisor in the (then) “Call Center” at UNC Charlotte and worked as the Assistant Director of Gift Processing for several years. As a proud Charlotte Alumna, Class of 2011, she volunteers her time on the ACE Committee (Alumni Campus Employees) and the University Advancement Diversity Committee. She also works closely with the Digital Gift Officers, Development Officers, campus partners, and the various colleges/units to collaborate on various fundraising initiatives.
Cory Howat is the Executive Director of the Catholic Community Foundation at the Archdiocese of New Orleans. In 2015 the Foundation locally launched an inaugural #iGiveCatholic Giving Day, which transformed online giving for parishes, schools and nonprofit ministries in the Archdiocese. Since that time, #iGiveCatholic has grown to yield great national impact, expanding each year to include more donors, dioceses and participating organizations. In 2020 the number of donors totaled 48,273 nationwide, with 4,098 donors giving back to organizations in the Archdiocese of New Orleans alone at the close of the 24-hour period. Gifts came from all 50 states, plus Washington D.C., as well as 12 countries outside of the United States, including Australia, El Salvador, Japan, the Philippines and Qatar. Cory was the executive director of Boys Hope Girls Hope for more than nine years, which included rebuilding the organization following Hurricane Katrina. He also has extensive fundraising experience, having served as a major gifts officer and as a director of institutional advancement. Before being chosen to lead CCF in 2017, Cory was the director of stewardship of the Archdiocese of New Orleans for five years.
Amy Irwin is the Director of Higher-Ed and K-12 Engagement at GiveGab, the #1 digital solution for Giving Days and year-round fundraising offering the most innovative platform for education advancement. Amy has worked with GiveGab since December 2018 as a leader in the Nonprofit and Education space, helping thousands of organizations gain access to digital fundraising solutions. A former fundraiser herself, Amy is passionate about empowering organizations of all sizes to reach their full potential through digital fundraising and engagement.
Alisa Karten is Associate Vice President of Advancement at Pine Crest School in Fort Lauderdale and Boca Raton, Florida. Careers in public relations and teaching were the perfect foundation for engaging all constituencies in the philanthropic life cycle of Pine Crest. Providing opportunities for students to become the most exceptional versions of themselves is at the heart of her work. And, this is a lot of fun!
Ann Lehman serves as director of Annual Giving at Virginia Tech. She has over 13 years of advancement experience, having previously served as Executive Director of Annual Giving at Penn State as well as Alumni Relations Director for the Smeal College of Business at Penn State. She is passionate about exercise and nutrition so she spent five years as Operations Manager for a small strength and conditioning gym in State College, PA between fundraising gigs. In her spare time, she enjoys creating delicious food, getting outside with her pup CoCo, attempting local trails on her mountain bike, and spending time with Matt.
Shayna Long is the Director of Annual Giving at University of North Carolina at Charlotte.
Geneva Longlois-Marney has over a decade of experience in donor development and volunteer management gained at non-profit organizations throughout New Orleans. Geneva is currently the Director of Alumnae Relations and the Annual Fund for Newcomb Institute at Tulane University. Newcomb Institute is the legacy organization for the first all women’s coordinate college, Newcomb College. Prior to Newcomb, she was with New Orleans City Park as their major gifts and planned giving officer, where she created their major gifts program and managed multiple volunteer boards. Previously, she coordinated the capital campaign for Second Harvest Food Bank of New Orleans and Acadiana. Geneva also serves on the Board of Directors for the New Orleans Association of Fundraising Professionals and the New Orleans Planned Giving Council. Geneva earned her degree in Humanities and Social Thought with a minor in women’s studies at Louisiana Scholar’s College at Northwestern State University.
Kat McCarron is the Senior Customer Success Manager with Gravyty. As an Executive Director of Giving and Annual Fund aficionado, Kat McCarron has the unique distinction of increasing participation every year at every nonprofit organization she’s ever worked for. As Senior Customer Success Manager at Gravyty, she helps even more organizations apply the methods that have worked for her and at a revolutionary scale with the help of artificial intelligence (AI). Kat’s personal motto is “Do the work, see the results,” and she is passionate about spreading a culture of philanthropy.
Juan A. McGruder, Ph.D.
Juan A. McGruder, Ph.D. is the Vice President for Advancement at Oglethorpe University.
Smilka Melgoza is an Associate Director at Florida International University.
As the Executive Director of Donor Engagement and Communications at Georgia State University, Alison Mercer oversees Annual Giving, Donor Relations, and Digital Engagement & Communications. Alison leads her team to work strategically in increasing the donor pipeline with streamlined and effective donor operations processes. Since the beginning of her career, Alison has matched her data-minded philosophy with a donor-centric approach to produce increased year-over-year results. Alison graduated from the University of Georgia with a BS in Psychology where she also got her start in fundraising as a student caller. Alison, her husband, her two little girls, and rescue dog live in the metro-Atlanta area.
Rachel Miller represents Atlanta Regional Alumni Relations at Georgia Southern University. She lives and works regionally in Metro Atlanta cultivating and engaging Georgia Southern Alumni. Rachel is also the main point of contact for the university’s alumni email communication software, Anthology, where she manages all correspondence from colleges and departments to alumni. She is a Georgia Southern alumnae and has recently received her MBA/MPA from Kennesaw State University.
Michelle Mullins is the Assistant Director, Integrated Marketing Strategy at the College of Charleston. She started her career in higher education as a student intern in James Madison University’s communications and marketing department. Michelle joined the College’s Annual Giving team in 2019 and helped lead the charge for their first-ever day of giving, CofC Day, in January of 2020. CofC Day has since raised over $14 million in its first two years. Michelle’s main responsibilities for CofC Day include communications, project management and event planning (in-person and virtual!). In addition to managing CofC’s day of giving, Michelle oversees the call center at the College. When she’s not busy marketing and fundraising, Michelle enjoys spending time with her fiancé and friends exploring Charleston’s local restaurants and beautiful beaches.
Rick Munroe is the Vice President for University Advancement and External Relations at Delta State University.
Mike Nagel is the Director of Account & Product Marketing for EverTrue. He helps equip advancement teams with strategy and tools to create better donor experiences that lead to greater retention, major gift discovery, and total fundraising. Prior to EverTrue, Mike spent six years at Phillips Exeter Academy as the Associate Director of Digital Communications where he ran annual giving strategy and worked closely with major gifts, alumni relations, and admissions. Previously, Mike worked for Care.com, STA Travel, Good Morning America, and NBC Universal as a storyteller and communicator. He lives in NH with his wife, Sonja, and their three kids and two cats. He speaks regularly at RAISE, CASE, APRA, and other advancement conferences.
Clarybel Peguero, Ed.D
Clarybel Peguero is Senior Director for Volunteer Engagement at Duke University. She has over 20 years in higher education administration and currently serves as the Senior Director for Volunteer Engagement at the Duke Alumni Association. Her areas of expertise span from organizational development and change management, individual coaching and team building, to implementation of data driven initiatives. Clarybel earned a Bachelor of Arts in Sociology from the Maxwell School of Citizenship at Syracuse University and holds a Master’s in Higher Education Administration from the University of South Carolina. In 2014, she successfully defended her dissertation entitled “The re-conceptualization of historically white fraternities and sororities; the black students experience” earning her Doctorate in Organizational Leadership and Communications from Northeastern University.
Susan Peirce is Vice President of Advancement at Pine Crest School in Fort Lauderdale and Boca Raton, Florida. Building bold programs that drive and inspire philanthropy is at the heart of Susan’s career. She served higher education for three decades, and today she is transforming the advancement program at this renowned Pre-K – Grade 12 independent school. A mentor to many, Susan has received the CASE Crystal Apple Award for Teaching Excellence.
Erin Pitts is Assistant Vice President of Annual Giving at Georgetown University.
Michael Rohling is Director of Communications and Digital Engagement at Georgia State University. He oversees communications and digital philanthropy for the newly formed Donor Engagement & Communications department and works with Annual Giving and Donor Relations staff to fulfill the department’s mission. In his time at Georgia State, Michael has developed digital strategies rooted in data integrity, organizational collaboration, personalized content, and end-user experience to build a successful giving day program and increase online engagement and giving year-over-year. He leads a team charged with increasing online giving, young alumni participation, student engagement, and managing strategic communications for the University Advancement division. Michael is a Georgia native and holds a BS in History, Technology, & Society from Georgia Tech where he began fundraising as a Phonathon caller. Before joining the team at Georgia State, he managed RNL programs at large public universities in the southeast.
Brian Rowe is a Development Officer at the College of Charleston. He manages a portfolio of unrestricted annual leadership donors and major gift prospects for the College’s School of Languages, Cultures, and World Affairs. After stumbling into a job in a development office upon finishing his master’s degree when he didn’t even know what “development” meant, Brian has been in the field almost exclusively for nearly 20 years. Over his career, Brian has worked with a wide array of non-profit organizations ranging from animal welfare and performing arts groups to education and community service providers. While at CofC, he has developed processes for managing large portfolios of donors, efficiently qualifying prospects, and ensuring complete portfolio coverage. Brian holds a B.A. in Political Science from the University of Charleston (WV) and an M.F.A. in Theatre Education from Virginia Commonwealth University.
Bea Walters Smith
Bea Walters Smith is the Executive Director of the Spartanburg Community College Foundation, where she has overseen fundraising efforts and daily operations since 2017. Previously, she served for 15 years as director of development & foundation scholarships at the University of South Carolina Upstate, where she also helped raise money for the university’s Susan Jacobs Arboretum and the George Dean Johnson, Jr. College of Business & Economics.
Laurie Soenen serves as the Executive Director of Annual Giving Programs and the Parent Advisory Council at the College of Charleston, and has over 15 years of experience in development. She provides leadership and oversight to the office of Annual Giving Programs and serves as a liaison to the Foundation Board Development Committee and leads the Parent Advisory Council (PAC) as the Executive Director of PAC. Laurie also manages a portfolio of donors and serves as a strategic annual communications partner for schools/units/ and campus collaborators and is responsible for the marketing, creation and carefully calibrated messaging of direct mail, digital strategy, and stewardship of the 17 annual giving priority funds. Laurie began her career at the College of Charleston as the director of annual giving programs in 2009. Prior to coming to the College, Laurie held the positions of director of development with the Make-A-Wish Foundation of Central and Western N.C., director of annual giving at Queens University of Charlotte, and development associate at Charlotte Advocates for Education.
Rachel is the Telefundraising Expert at VanillaSoft and works with 100+ universities on telephone-based campaigns. She is a true phonathon expert benefitting from a long and varied career in tele-fundraising. Over the last decade she has graduated from student caller, to professional tele-fundraiser, to phonathon manager and now phonathon advisor and consultant. In her present role at VanillaSoft she works closely with more than 100 universities around the world on a wide variety of telephone-based campaigns.
Brittany Staggers is Assistant Director, Digital Philanthropy at Virginia Tech University. She is a Virginia Tech graduate with a degree Management and a minor in International Studies and later went on to complete her MBA from East Carolina University. She started her career working for the American Cancer Society focused on supporting collegiate Relay for Life events. Brittany returned to her alma mater in 2017 and began her career in Advancement as a Digital Gift Officer and now serves as the Assistant Director, Digital Philanthropy leading key digital fundraising strategies for Giving Day, crowdfunding, and other micro campaigns to support the goal of achieving 22% alumni giving by 2022.
Jonathan Van Oss
Jon Van Oss brings over 30 years of in-depth knowledge and hands-on experience gained from various senior data analytics and market research positions for organizations, such as the American Medical Association and World Vision. Jon has also served for more than 15 years as Vice President of Data Analytics at several advertising agencies that served a wide range of national and international non-profit organizations. He is nationally recognized for his insightful marketing and fundraising database analytics, decision-tree modeling, segmentation, testing and attrition strategies and analyses.
Alex Washington is the Director of Alumni Engagement at The George Washington University.
Laura White is the Director of Philanthropic Giving at the University of Miami. Before joining the U in 2019, Laura was a Marketing Director at the Adrienne Arsht Center for the Performing Arts responsible for building the sales strategy for the Broadway in Miami and Knight Masterworks Classical Music Signature Series. During her time in that role, both Series experienced the highest number of subscribers and ticket revenue in their 13-year histories. She has also held roles in finance and ticket services and brings her analytical, audience development, and direct marketing skills to higher ed to help guide the annual giving strategy at the U.