Friday Schedule and Signup

All times are Eastern Time.  If you’re a member of an institution that’s registered for the Southeast Annual Giving Conference, use this page to RSVP for the sessions you’d like to attend.  You must use your personal institution email address to be approved and checked in.   Session signup will be closed the night before a session is scheduled – please do not wait to signup for the sessions you want to attend.  Do not register yourself for more than one session scheduled at the same time.  You’ll receive an email confirmation with joining instructions for each session.  Note that video recordings will be available for several weeks after the conference for any sessions that you miss and still want to watch. 

For Technology Support
Email: Southeastagc@gmail.com
Jaclyn Day: 336-493-9732
Jenny Alstad: 843-408-1683

9:00-10:15 a.m.

Engaging Young Alumni on Their Level
Rebecca Hogge, Randolph College
Today’s young alumni are, without a doubt, the hardest group to engage on the idea of giving back to their alma mater, financially. As another fundraising professional once said,  “throw spaghetti to the wall and see what sticks.” In this session we will explore methods and opportunities for engaging young alumni, in a language that THEY understand.
RSVP for this session.

Create a Brand and Buy-In For Your Giving Day
Michelle Mullins, College of  Charleston and Amy Irwin, GiveGab
Watch a preview of this session!
Michelle will be presenting with Amy on how CofC created brand awareness and buy in amongst their campus partners during their 2020 and 2021 Giving Days. Michelle will discuss how working with the GiveGab team enhanced the donor experience and allowed her to focus her time on donor engagement and stewardship.
RSVP for this session.

New Donor Dos and Don’ts: Acquisition & Retention  Lessons
Laura White, University of Miami
Need a little inspiration for your new donor strategy? Join Laura as she shares some insights into new donor motivation learned from testing new strategies for acquiring & retaining this specific segment. The new strategies included testing specific language, testing new and old campaigns, and trying to determine whether or not tchotchkes and premiums sway new donors. You might be surprised at some of the results.
RSVP for this session.

A Direct Response Fundraising Forum
Ann Lehman, Virginia Tech University
Shannon Dale, Grand Valley State University
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10:30-11:45 a.m.

A Giving Day on a Grand Scale: The #iGiveCatholic Story
Cory Howat, Archdiocese of New Orleans and #iGiveCatholic
It was a victory in 2015 when Cory Howat launched the first giving day for the Archdiocese of New Orleans.  It’s now grown to an annual Catholic fundraising event in all 50 states (and 12 countries) with nearly 50,000 donors and $12 million raised in 2020.   Faith-based fundraising isn’t always the most innovative and cutting-edge, which makes #iGiveCatholic’s success story all the more remarkable.  What giving day tools, strategies and words of advice does Cory have for the rest of us, and what ideas are transferable to our own institutions? 
RSVP for this session.

Moving Your Institution Forward Boldly
Susan Peirce and Alisa Karten, Pine Crest School (FL)
More than getting through or “weathering the storm,” our advancement program boldly set out in the pandemic to emerge stronger. Because that is what we expect of our students and alumni!  In this session, all of us will share and explore key strategies that have emerged and are transforming our advancement programs. This conversation is about turning closures and restrictions into extraordinary possibilities.
RSVP for this session.

Swag in a Zoom World
Brian and Amy Williams, AB Unlimited
Brian and Amy were a home shopping hit at the 2020 Carolinas Annual Giving Conference, and they’re back! How to use SWAG to create that emotional connection between your brand and your donor in a virtual world. In this session, come learn about fun engagement, new products and successful case studies: a University $6 Billion Donor Campaign, a College Homecoming Alumni Engagement, and Giving Day Recognition.
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An Employee/Retiree Giving Annual Giving Forum
Tracy Coleman, University of South Alabama
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1:00-2:15 p.m.

The Search for the Unrestricted Giving Unicorn
Laurie Soenen, College of Charleston, Shayna Long, UNC Charlotte and Jaclyn Day, UNC College of Fine Arts and Bob Burdenski
Some say it’s impossible.  These days, many say it’s necessary.   The elusive unrestricted gift may be more valued now than ever, yet it remains  a challenging goal for many annual giving programs. Four panelists, armed only with examples and ideas from across the education fundraising spectrum, set out to discover whether or not unrestricted gifts can still exist, and how other institutions successfully attract (and keep) them.  
RSVP for this session.

DXOs —How to Reach More Donors 1-to-1, Increase Retention and
Find New Major Gift Leads
Aarika Gunn, Western Kentucky University, Devin Ferguson, Louisiana Tech University, 
Mike Nagel, EverTrue
Watch a preview of this session!
At the average university, only 2.8% of constituents are assigned to a major gift officer. And only 46% of these prospects had one-on-one conversations with the institution in the last year. Without consistent outreach, the high-net worth donors of today (and major gift donors of tomorrow) are being neglected by our institutions.  The mass-appeal strategies we’ve always used aren’t good enough for these high value donors. Donor Experience Officers are here to build relationships with this “missing middle” by combining a donor first approach with the right data and technology.  This session will highlight Donor Experience Programs at two institutions: Louisiana Tech University and Western Kentucky University. Attendees will hear from Devin Ferguson after LA Tech’s first year with a DX Program, during which they were able to regularly interact with 3,000+ previously unreached donors and increase the number of managed donors by 400%.  WKU’s Aarika Gunn will share how her team has shifted away from the traditional phonathon to launch a Student Donor Experience Officer program. WKU SDXOs have successfully turned dinnertime interruptions and cold calls into personalized, delightful donor conversations white creating a talent pipeline for new fundraisers.  Attendees will learn the impact Donor Experience Officers can have, as well as strategies they can use at their institutions immediately.
RSVP for this session.

Engaging International Alumni Networks
Alex Washington, George Washington University
International alumni programming was easily reimagined for the virtual world we found ourselves in last Spring, but uniting our networks for a common goal has proved a bit more challenging. Learn how GW has begun taking steps to unite their international alumni networks to develop more cohesive strategic engagement plan for the future.
RSVP for this session.

An Annual Giving “Last Call” Forum
Cameron Hall, Texas Tech University System
Are there any burning questions that you didn’t get to ask during the conference so far? Join Cameron and other fellow annual giving/advancement experts in a catch-all conversation to ask all of your unanswered and unasked questions!
RSVP for this session.

2:30-3:45 p.m.

Closing Keynote Session:
A Diversity, Equity and Inclusion in Advancement Forum
Gloria Goosby, Furman University, Cameron Hall, Texas Tech University System, 

James Forte, Delta State University, Clarybel Paguero, EdD, Duke University
Join us for a closing discussion about what it means to bring a Diversity, Equity, and Inclusion lens to our work and how we can approach DEI work as advancement professionals. 
RSVP for this session.